Frieze London 2024: A Visionary Edition That Pushes Boundaries

With over 160 galleries from 43 countries converging in Regent’s Park, this year's edition stands as a testament to Frieze's ever-growing influence and boundary-pushing innovation. The fair promises not just a showcase of exceptional contemporary art but a complete reimagining of how we experience it.

This year, Frieze London will present a bold new design, offering greater emphasis on its curated sections. In a reconfigured layout, visitors will be greeted by solo artist presentations—two stands selected annually by the Frieze London committee—highlighting exceptional new voices in the art world. These presentations ensure that each year, emerging artists gain heightened visibility in the fair’s prestigious setting.

Among the highlights is the return of the much-loved Artist-to-Artist section, alongside a new themed segment titled Smoke, which promises to captivate attendees with fresh artistic narratives. The fair’s new design also encourages more interactive spaces, fostering conversations and deeper exchanges between galleries and visitors, creating an atmosphere of discovery and connection.

Eva Langret, Director of Frieze London, shares her excitement about this year’s enhancements:

‍
“Visitors will find the fair reimagined, with solo presentations and emerging artists taking center stage. The redesigned layout promises fresh perspectives, offering more opportunities for meaningful interactions. I can’t wait for everyone to rediscover Frieze London this October.”

At the heart of Frieze 2024 lies an avant-garde design that is setting a new standard for art fairs. This year’s layout, blending fluid exhibition spaces with immersive installations, reflects the broader trend of art fairs evolving into experiential cultural hubs. Visitors can expect an environment where the lines between gallery, artwork, and viewer blur, fostering an atmosphere of both contemplation and interaction.

A strong foundation of the fair is its impressive representation of London-based galleries, with 57 local exhibitors leading the charge. These include some of the city’s most iconic and defining spaces, such as Arcadia Missa, Carlos/Ishikawa, Sadie Coles HQ, Thomas Dane Gallery, and White Cube. Each of these institutions has been integral to shaping London’s global reputation as a cultural capital, offering a diverse and daring mix of contemporary works that reflect the pulse of the city. From Sadie Coles HQ’s consistently provocative exhibitions to Alison Jacques’ deeply considered curation of contemporary  dialogues, these galleries embody the spirit of London’s art scene—dynamic, eclectic, and uncompromising.

International heavyweights also bring their A-game, with an elite roster that reads like a who’s who of the global art world. Among the leading international galleries are Gagosian, Hauser & Wirth, and David Zwirner—names synonymous with art world prestige. Meanwhile, innovative spaces such as Gallery Hyundai from Seoul, Lehmann Maupin, and Almine Rech inject a vital global perspective, ensuring that the fair remains a truly international platform for cultural exchange. Whether it’s Perrotin’s playful yet politically astute exhibitions or Pace Gallery’s consistently cutting-edge roster, these international exhibitors are sure to captivate with works that traverse genres, geographies, and generations.

As art lovers, collectors, and curators alike descend upon Frieze London 2024, one thing is clear: this year’s edition promises to be a landmark moment. It’s not just an art fair; it’s a reflection of contemporary global culture, where tradition meets experimentation, and where the gallery space is as bold as the works within it. Whether you’re navigating the booths of Maureen Paley or admiring the conceptual boldness at Esther Schipper, Frieze 2024 is the place where the future of art is happening—right now.

‍

Our Top 10 Suggestions:

‍

Galerie Nordenhake, Berlin (GALLERIES)

‍

THE BREEDER, ATHENS (GALLERIES)

‍

NIR ALTMAN, LONDON (FOCUS)

PUBLIC GALLERY, LONDON (FOCUS)

CROY NIELSEN, AUSTRIA (GALLERIES)

‍

‍

PIPPY HOULDSWORTH GALLERY, LONDON (GALLERIES)

‍

LAWRENCE LEK, (ARTIST AWARD)

EMALIN, LONDON (GALLERIES)

MUREEN PALEY, LONDON (GALLERIES)

FRANCESCA MININI, MILAN (GALERIES)